Nice to meet you
I am the person who selects the products we deliver daily at ENGAWA STORE.
In these "Readings," I will gradually share what we value when selecting products and what we hope to deliver beyond that.
One "yardstick" for selection
One important criterion we use when selecting products is the "OMOTENASHI Selection."
This is an award aimed at discovering Japanese products imbued with thoughtful consideration for the user and delivering them to the world. International experts living in Japan actually try and evaluate these products.
It's a reliable selection process that goes beyond what's evident on paper, asking "is it truly comfortable to use?"
At ENGAWA, we mainly feature products selected for this award, offering a carefully curated selection that we can confidently recommend.
Choosing by "consideration," not by genre
We do not limit ourselves to specific product genres.
From daily necessities that enrich everyday life to home appliances that support it.
What we value is not the category of the product, but rather "whether it embodies the creator's care and meticulous attention to detail."
Because we select based on this single point, the products lined up at ENGAWA, regardless of genre, share a certain harmonious aesthetic.
What we want to deliver: "The Spirit of Omotenashi"
What we truly want to deliver is not just the product itself.
We want to bring to you the thoughtfulness that lies behind it—in other words, the "spirit of omotenashi"—along with the item itself.
The subtle comfort you feel when you hold it, the warmth conveyed when you give it to someone.
We consider such experiences to be part of the gift.
What we will share in these "Readings"
Here, we will write about the reasons why each product was selected, the stories of their creators, and how to enjoy them in daily life.
We would be delighted if we could slowly explain the "why" that cannot be fully conveyed on the product pages.
Please feel free to read as if you were casually listening to idle talk on a veranda.