What is the Omotenashi Selection?
This project is comprised of more than 20 private companies, all working to spread excellent Japanese products and services around the world.
OMOTENASHI Selection's mission is to create a world where people can lead richer lives through Japanese hospitality (Omotenashi).
We aim to create a future society where people can freely experience authentic Japanese culture anytime, anywhere, regardless of where they live or language barriers.
That's why OMOTENASHI Selection is expanding its support to help companies offering wonderful products and services in Japan expand globally.
■ Selection Committee Review Process
■ OMOTENASHI Selection Evaluation Criteria
